In the rush to give shoppers what they want, when they want, and on whatever device, retailers have flocked to …
Are you targeting the right customers with your email marketing?
Recent studies revealed today indicate that customers are increasingly receptive to email marketing techniques, but are you targeting the correct …
When ‘showrooming’ is a win-win situation
As more and more shoppers are constantly surfing the web on mobile devices, there has been an increase in what …
Offline versus online – the key differences in consumer behaviour
Offline versus online, consistently the channels are being merged – but how different is consumer behaviour between channels? Clear Returns …
Blurred lines between online and in-store
Is referring to shopping via online and in-store ‘channels’ becoming increasingly out-dated, as consumers continue to adapt their shopping behaviour,? …