Marketing performance is often measured based on the quantity of products sold, rather than how many of those products were actually kept by the customer. But this way of measuring the success of marketing campaigns is problematic.
Although some campaigns can seem to effectively sell many products, those same campaigns can cause a large amount of products sold to come back as returns, causing the retailer to lose money not only on returns but also on the ineffective marketing that caused them. In fact, certain tactics, such as time sensitive offers and frenzied buying, succeed in motivating many sales, but can result in up to 90% of those sales coming back as returns.
Leading retailer, M&Co, knows that in today’s shifting retail landscape returns management is an integral part of enhancing the customer experience and securing a business’ bottom line. M&Co’s drive to excel customer experience and the most effective marketing tactics led them to team up with Clear Returns and take an innovative approach in tackling the growing global problem of returns.
Read our whitepaper for insights into how Clear Returns successfully mitigated returns through the application of unique technology and tactics, which resulted in increased revenue retention and customer lifetime value.