Clear Returns at IBM Big Data & Analytics event

Clear Returns are delighted to announce that our head data scientist, Regina Berengolts, will be speaking at the IBM Big Data & Analytics event which takes place at the IBM Innovation Centre in Winchester on the 23rd-24th September.

This event will focus on gaining a competitive advantage in your sector using big data and analytics techniques. Regina will be talking about her previous experience and the direction she believes big data is heading in the coming months and years.

For more information on this unmissable event, please contact KMennie@uk.ibm.com

Posted by / August 18, 2015 / Posted in News

Clear Returns featured on Consultancy.uk

Clear Returns are delighted to be featured on Consultancy.uk, the online platform for the consultancy industry.

This piece is dedicated to our work with IBM to improve the retail analytics landscape for numerous retailers around the globe. Since victory at the IBM SmartCamp in Dublin, Clear Returns have gone from strength to strength in helping some of the biggest names in retail save thousands on their return rates.

“The effects of returns can be relatively negative on the business from which the clothes were sourced. According to Clear Returns, in some retail branches 80% of customers that undergo a return experience, do not shop at that retailer again, while 1% of serial returners come to drive 10% of total return costs. The most interesting aspect of the research is that it is a relatively small number of products (7%) that account for a large part (50%) of total returns…”

The full article is available below:-

Clear Returns & IBM partner to improve retail analytics

Changing the retail mindset around reducing returns

Over the last three years, Clear Returns has been leading the way in retail returns analytics and using these findings to help retailers solve their ever increasing returns problems. Vicky Brock of Clear Returns explains how the company are trying to change the internal mindset of retailers when it comes to tackling returns.

How Clear Returns are starting to change the thinking about returns within retail teams

One of the really big challenges retailers face when tackling returns is getting internal buy-in from colleagues. The owner of the returns problem and the owner of the means to solve it are rarely in the same department, yet alone the same person.

As we have grown Clear Returns, continually innovating our technology, the most important step of all has been to help retailers make a shift their thinking around the scale of the commercial impact of tackling returns.

Working alongside our clients, one of the biggest shifts we have made is to stop talking about cutting returns and to start talking about helping the retailer, helping the shopper keep more of what they buy. Because, when you talk about cutting returns, or reducing return rates, it’s a really operational problem and it’s quite negative to the rest of the business. It has connotations of being stingy. The assumption is that a customer will only be happy with the most generous returns policy possible. And so you have a challenge as a retailer, how do I manage returns costs and processes, keep delivering excellent service to my shoppers, but still maintain profitability.

This is a flawed assumption. The idea that all of your shoppers are happy to have a return, and just giving them their money back is all it takes, is simply not backed up by the data. Just because you give them a generous returns policy and you make it free does not mean your shopper is happy. In a good 80% of your shoppers almost certainly wanted what they bought. It’s a minority, and I admit I’m one of them, who shop with the intention of returning. That group make their purchase decision at home and they’re not sensitive to returns. But the rest of the shopper base are different, including the group that actually hate to return. They will not shop with you again, regardless of a generous returns policy. They are angry at the fact that you, as a retailer, didn’t deliver on the promise.

There is a really important message for commercial, finance and operations teams to convey to their collegues – expecially to buyers, to trading teams, to marketers, which is “We’re here to help you ensure your customer keeps more of what they buy and keeps buying, because a return has an impact on future lifetime value, future spend, future basket size and trust.”

The operational cost of returns is important, the two-way cost of getting something there and back, the lost packaging, the handling, the cleaning, the lost margin because it’s now been discounted. All of that absolutely matters and is why we work to reduce and pre-empt returns. But overall to the retailer, the biggest commercial impact of a return is the customers you lose because they never buy again. So, our challenge all the way through and the thing that we probably advocate most strongly is this: it’s not a sale until the customer keeps it, and here’s how by tackling returns you can you help your customer keep more and keep buying.

Clear Returns are the solution. So, why not get in touch?

Contact Us HERE

OR

Email: info@clearreturns.com
Phone: 01415544175

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Stephen Budd of Clear Returns.

Video | Clear Returns on using retail returns data to boost profit

Stephen Budd and Vicky Brock of Clear Returns talk with IBM on retail analytics, big data and how insights into returns data leads to big uplift in retail profits.

IBM is a multinational and consulting corporation from the United States of America, with headquarters in locations such as New York. IBM manufactures and markets computer hardware and software, and offers services in hosting and consultancy.

The video can be found below from our official Clear Returns Youtube channel:

Clear Returns Shortlisted for Customer Insight Project of the Year

Clear Returns is proud to say that we were nominated for the title of Customer Insight Project of the Year for our unique work one of our clients. The nomination was part of the BT Retail Week Tech & Ecomm Awards, which were announced at the Hilton Hotel in Park Lane, London this past Wednesday, June 10th. This year there was a 75% increase in applications to the awards, showing the amazing growth in ecommerce and that Clear Returns has proven its commercial impact alongside the biggest players in retail technology and multichannel shopping.

We would like to extend a big congratulations to all of the winners of the BT Retail Tech & Ecomm Awards!

The BT Retail Week Tech & Ecomm Awards is a celebration of the retail technologies and innovations that are paving the way for the growing and dynamic multichannel retail landscape. By working with companies like Clear Returns, retailers are able to meet the changing demands of consumers and completely exceed customer expectations while growing their commercials. Clear Returns is dedicated to enhancing customer experience by using revolutionary software to analyse the reasons behind product returns and develop proactive returns solutions – it’s a problem that’s industry-wide and has been growing alongside the popularity of online shopping.

Clear Returns delivers major retailers at least £1 million of additional revenue for every £10 million returned, and our award nomination for the company’s outstanding work has proven Clear Returns’ commercial impact alongside the biggest players in ecommerce and multichannel shopping.

The Returns Problem

With online shopping seeing significant growth and changing customer demands, return rates for some distance sellers have been climbing well over 30%, and in some countries, such as Germany, return rates up to 60% are all too common. Clear Returns provided this leading TV shopping channel with returns analyses and solutions that caused them to achieve an even more competitive edge in the retail market, maximise customer lifetime value and grow revenue.

A bit about Clear Returns

Clear Returns began when CEO Vicky Brock noticed the increasing complexity of managing returns, especially among the growing popularity of ecommerce shopping. This lead to the development of Clear Returns’ groundbreaking returns intelligence software, which aggregates and analyses the reasons products were brought back to the store, allowing retailers to take fast and proactive action against returns issues. This technology lead the company to win a number of highly esteemed awards, including Tech All Stars, IBM SmartCamp, Innovation of the Year, the Angel Investment Award, and the FDM Everywoman in Technology Award. We’re very happy that the Retail Week Tech & Ecomm Awards had recognised the value in our innovative way of looking at retail – it’s not a sale until the customer decides to keep it.